SAFE Credit Union launches second phase of YOU campaign with familiar faces

 

 

Images of SAFE staff members will be portrayed on billboards along the Highway 50 and Interstate 80 corridors starting the week of Feb. 17. Staff members will also be featured in promoted social media campaigns. 

 

SAFE launched the SAFE Credit YOUnion campaign in May 2019 through digital, video, social, and out-of-home channels. The bold imagery and straightforward messaging helped SAFE break out of the financial advertising clutter in the Sacramento market. SAFE, a $3 billion credit union, is the third largest credit union in Sacramento serving 235,000 members. 

 

So who are the people behind the new campaign? Let us introduce: 

 

 

Lixa Anderson

Lixa Anderson has been AVP, Software Engineering & Integrations, at SAFE for three years. She started at SAFE seven years ago, bringing 18 years’ experience in technology and 14 years in leadership. She recently completed an executive MBA degree. She leads a team responsible for delivering custom features in SAFE’s digital banking channels for members as well as internal technology solutions that promote efficiency. She’s originally from Southern California but over the seven years she’s been in the Sacramento area she has fallen in love with the outdoors, including Folsom and Tahoe Lakes. She also likes visiting San Francisco and Bodega Bay. 

 

 

Alex Becerra

Alex has worked at SAFE for six years, and has been a Senior Business Development Specialist on the Community Banking team for around 4 ½ years. He serves SAFE’s members by providing opportunities for real-world learning and financial education through SAFE’s Workplace Financial Wellness services. His mission is to make financial health a reality for as many members of the community as possible. He actively volunteers in the community, and is a member of Metro EDGE, Folsom Leading Young Professionals, and alumni of the Folsom Leadership Class of 2017. He was raised in Lincoln, and he loves living in a region that is culturally and geographically diverse. As he says, “Sacramento is a region that thrives due to collaboration, innovation, and contribution from all walks of life.”

 

 

Victor Bruce

Victor has served SAFE business members for two years as a Commercial Loan Portfolio Officer. He has expertise in commercial lending and SBA lending to help businesses grow. He works with SAFE business members to help them with the details of their loans to ensure they get the funding they need. Victor was born and raised in the Sacramento area, and he appreciates that it’s centrally located between the Sierras and the Pacific Ocean for all things entertainment and outdoor activities – especially cycling. 

 

 

Lisa Cook

Lisa has worked as a senior loan servicing specialist at SAFE Credit Union for 18 years. She came with 14 years of banking experience that started with a vocational training program in high school. Her job at SAFE’s headquarters in Folsom provides her the opportunity to serve members by ensuring their loans and the initial setup of their loan meets their needs. She also helps branches and SAFE’s all-local call center assist members with loans. She loves working and living in Sacramento, especially the beautiful surroundings as well as the convenience to top-notch restaurants and a wide range of quality entertainment. She likes being close to her home town in the Bay Area as well as Reno and Tahoe. 

 

 

Carl Lee

Carl has been AVP, Regional Sales, for three years. He started at SAFE 15 years ago bringing experience in leadership, banking services, as well as loan processing and underwriting. He daily visits SAFE branches, connecting directly with branch staff and members. He inspires his team to advance in their careers and invest in deepening members’ relationships with SAFE. What does he love best about working at SAFE? “My most favorite part of being a part of SAFE is that we refer to each other as the SAFE family.”

 

 

Michael Smith

Michael has worked with SAFE for 4 ½ years and has been AVP, Real Estate Lending Operations, for three of those. He came to SAFE with 17 years of mortgage lending experience, and has put that to use as he focuses on finding ways to ensure the mortgage lending process is as easy as possible for SAFE members while staying on top of the market to bring them quality mortgage options. He enjoys the many entertainment and outdoor activities the Sacramento area offers. He likes experiencing the art, theater, and music scene in the urban center, as well as finding adventure hiking, cycling, paddle boarding and more in the region’s beautiful parks and lakes.