FOLSOM, Calif. – (March 17, 2021) – The past year proved how credit unions walk the talk when it comes to putting their members first with products and services that help them thrive through life’s opportunities and challenges. When SAFE pivoted to address the uncertainties many of its members faced during the COVID-19 pandemic, it saw an opportunity to more directly meet the needs of its members and all who live in the Greater Sacramento region.
In March, SAFE completely transformed its Community Banking Department into a new Community Relations Department. The change reflects a new direction for the former sales team into one that is committed to building relationships in the community with members, nonprofits, and the community at large to improve financial wellness.
“This is more than a name change—it’s a fundamental shift in our approach to financial wellness and how we serve our members and communities,” says Rebecca Delmundo Assistant Vice President of Community Relations at SAFE. “Our goal is to make a greater impact in underserved communities and vulnerable populations like youth by shifting from product promotion to one centered on relationship building and holistic financial wellbeing.”
The Community Relations team will provide financial wellness services to some of the Sacramento region’s largest employers through SAFE’s Workplace Financial Wellness program. It will also work directly with high schools and nonprofits to provide hands-on financial education opportunities that provide insights into budgeting, saving, and handling debt.
Community Relations will also continue to provide engaging, lively financial education to SAFE members and the public through online webinars and at in-person events once it’s safe to do so. It will also champion community engagement through philanthropy, volunteerism, and advocacy.
“We’re excited about this shift in focus for our members and for the region,” says SAFE President and CEO Dave Roughton. “SAFE understands we need to adapt to our members’ needs to ensure they have the best products and services. We look forward to serving the diverse communities of the Sacramento region through quality financial wellness services.”
To learn more about Workplace Financial Wellness, go to https://www.safecu.org/employers
To learn more about SAFE’s volunteerism and philanthropy, go to https://www.safecu.org/about/community-involvement
For more information on the new Community Relations Department at SAFE, contact AVP of Public Relations and Communications Micah Grant at (323) 868-9067.
About SAFE
SAFE Credit Union has made members an integral part of its vision since 1940. Over the years the credit union has kept the focus on what really matters, putting members first, a formula that has seen SAFE grow into a leading financial institution in Northern California with $4 billion in assets and about 240,000 members. SAFE crafts every cutting-edge product and sterling service with members’ needs foremost in mind. In addition to banking services conveniently available through online, chat, mobile, or phone options, SAFE offers in-person care for members and small businesses at service centers across the Greater Sacramento region. SAFE is a not-for-profit, state-chartered credit union with membership open to businesses and individuals living or working in Sacramento, Placer, Yolo, El Dorado, Sutter, Butte, Nevada, Solano, San Joaquin, Contra Costa, Yuba, Amador, and Alameda counties. Insured by NCUA. www.safecu.org